Comments on: How Does Story Relate to Business? https://mckeestory.com/how-does-story-relate-to-business/ Robert McKee's Official Website Sun, 03 Aug 2014 00:14:23 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Barbara Largo https://mckeestory.com/how-does-story-relate-to-business/#comment-179 Sun, 03 Aug 2014 00:14:23 +0000 http://mckeestory.wordpress.com/?p=429#comment-179 A well-written and honest business story is one of your best promotional tools – it can also inspire others. It is important to make it personal and include plenty of emotion in your tale.

]]> By: herr dennehy https://mckeestory.com/how-does-story-relate-to-business/#comment-178 Tue, 22 Jul 2014 15:29:20 +0000 http://mckeestory.wordpress.com/?p=429#comment-178 Reblogged this on storycodeX and commented:
Although I find the video a little too self-adverstising, and the first 30 seconds are basically a not-to-click teaser, I urge you to go beyond this initial downer. Because: the essence of Robert McKee’s take on business story quoted here is actually worth inhaling:

1. Allow the positive AND the negative!

2. Don’t be afraid of EMOTIONS! All decisions, no matter how rational, cause change. And change causes emotion.

3. Stories equip us to live. Data and pie charts do NOT!

4. History’s best (or most influencial) leaders (political, business, wherever) have been great storytellers, using stories to lead.

Now that’s definately a good start to creating more meaningful, more convincing, more persuasive content in business communications.

Give it a try!

]]> By: John Michael https://mckeestory.com/how-does-story-relate-to-business/#comment-177 Fri, 18 Jul 2014 09:13:54 +0000 http://mckeestory.wordpress.com/?p=429#comment-177 I believe among those classic errors, avoiding reality as way too heavy is the most important error. Thanks for pointing those tips out.

]]>