{"id":11104,"date":"2018-04-15T01:36:17","date_gmt":"2018-04-15T05:36:17","guid":{"rendered":"https:\/\/mckeestory.com\/?page_id=11104"},"modified":"2022-08-04T12:36:09","modified_gmt":"2022-08-04T12:36:09","slug":"storynomics","status":"publish","type":"page","link":"https:\/\/mckeestory.com\/books\/storynomics\/","title":{"rendered":"STORYNOMICS: Story-Driven Marketing in the Post-Advertising World"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#000000″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#425c75 0%|#111111 100%” background_color_gradient_start=”#425c75″ background_color_gradient_end=”#111111″ custom_padding=”57.59375px|0px|57.59375px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”H1″ _builder_version=”4.16″ header_font=”Ubuntu Condensed||||||||” header_text_color=”#ade226″ header_font_size=”40px” header_2_text_color=”#ebebeb” header_2_font_size=”18px” text_orientation=”center” background_layout=”dark” max_width_tablet=”99%” max_width_phone=”” max_width_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

STORYNOMICS\u2122<\/h1>\n

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Story-Driven Marketing in the Post-Advertising World<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/Storynomics-Front-Flat.png” alt=”STORYNOMICS Book Cover” title_text=”STORYNOMICS: Story-Driven Marketing in the Post-Advertising World” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”||on” admin_label=”Product Shot – Front Flat” _builder_version=”4.16″ custom_margin=”-20px|||-80px” custom_padding=”|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Raleway||||||||” text_font_size=”16px” header_font=”|||on|||||” header_text_color=”#ffffff” header_2_text_color=”#ebebeb” header_2_font_size=”18px” background_layout=”dark” global_colors_info=”{}”]STORYNOMICS<\/strong><\/em> is based on the most in-demand seminar offered by the legendary story master. Robert McKee translates the lessons of storytelling in business into economic and leadership success, equipping you to use your story talent in the corporate world.
\n[\/et_pb_text][et_pb_code admin_label=”Buttons” _builder_version=”4.17.4″ animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”90%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<\/p>\n<\/p>\n<\/p>\n
Read Reviews<\/a><\/td>\n

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Buy Now<\/a> <\/td>\n

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[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/Storynomics-Front-Flat.png” alt=”STORYNOMICS Book Cover” title_text=”STORYNOMICS: Story-Driven Marketing in the Post-Advertising World” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|” admin_label=”Product Shot – Front Flat” _builder_version=”4.16″ custom_margin=”-20px|||” custom_padding=”|||” animation_direction=”right” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”reviews” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#d0ed66 0%|#8daf4e 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#d0ed66″ background_color_gradient_end=”#8daf4e” custom_padding=”50px||50px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”H2″ _builder_version=”4.16″ header_font=”PT Serif||||||||” header_2_font=”PT Serif||||||||” header_2_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

What Business Leaders<\/strong> Are Saying About STORYNOMICS<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/wsj-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_width=”50px” portrait_height=”50px” admin_label=”Testimonial – WALL STREET JOURNAL” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” custom_css_testimonial_portrait=”||” global_colors_info=”{}”]<\/p>\n

“McKee is the world’s best-known and most respected lecturer of Storytelling Arts.”<\/p>\n

THE WALL STREET JOURNAL<\/strong><\/div>\n

[\/et_pb_testimonial][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/autotrader-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_width=”50px” portrait_height=”50px” admin_label=”Testimonial – Brian Moody, AUTOTRADER” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” border_radii_portrait=”||||” border_style_all_portrait=”none” box_shadow_style_image=”preset3″ global_colors_info=”{}”]<\/p>\n

“If you want a clear and concise look at how modern brands are connecting with their customers today, STORYNOMICS<\/em><\/strong> is it.”<\/p>\n

BRIAN MOODY<\/strong><\/div>\n
Executive Editor, AUTOTRADER<\/strong><\/div>\n

[\/et_pb_testimonial][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/boldt-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_height=”50px” admin_label=”Testimonial – Robert J. DeKoch, BOLDT” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” custom_css_testimonial_portrait=”border-radius:0!important;” border_radii_portrait=”||||” box_shadow_style_image=”preset3″ global_colors_info=”{}”]<\/p>\n

“We have worked with Robert McKee for over five years and his STORYNOMICS<\/em><\/strong> techniques have opened the door to our innovation and growth. A must read!<\/p>\n

ROBERT J. DeKOCH<\/strong><\/div>\n
President & COO, THE BOLDT COMPANY<\/strong><\/div>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/Storynomics-Front.gif” alt=”STORYNOMICS Book Cover” title_text=”STORYNOMICS: Story-Driven Marketing in the Post-Advertising World” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|” admin_label=”Product Shot – Front Angle” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/salesforce-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_width=”70px” portrait_height=”50px” admin_label=”Testimonial – Simon Mulcahy, SALESFORCE” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” border_radii_portrait=”on||||” box_shadow_style_image=”preset3″ global_colors_info=”{}”]<\/p>\n

“Essential reading for any company looking to build a loyal audience through great storytelling.”<\/p>\n

SIMON MULCAHY<\/strong><\/div>\n
Chief Marketing Officer, SALESFORCE<\/strong><\/div>\n

[\/et_pb_testimonial][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/pepsico2-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_width=”50px” portrait_height=”50px” admin_label=”Testimonial – Phyllis Fogarty, PEPSICO” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”]<\/p>\n

“McKee’s exceptional teaching is critical to success.”<\/p>\n

PHYLLIS FOGARTY<\/strong><\/div>\n
Brand Manager, PEPSICO<\/strong><\/div>\n

[\/et_pb_testimonial][et_pb_testimonial portrait_url=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/automattic-200×200.png” quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ portrait_width=”50px” portrait_height=”50px” admin_label=”Testimonial – Jessica Snavely, AUTOMATTIC” _builder_version=”4.16″ body_font=”Raleway||||||||” body_text_color=”#000000″ use_background_color=”off” text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” box_shadow_style_image=”preset3″ box_shadow_color_image=”rgba(0,0,0,0)” global_colors_info=”{}”]<\/p>\n

“Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. STORYNOMICS<\/em><\/strong> provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way.”<\/p>\n

JESSICA SNAVELY<\/strong><\/div>\n
Director Performance Marketing, AUTOMATTIC<\/strong><\/div>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code admin_label=”Buttons” _builder_version=”4.17.4″ max_width=”50%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”center” animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”90%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<\/p>\n<\/p>\n<\/p>\n
Learn More<\/a><\/td>\n

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Buy Now<\/a><\/td>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”learn-more” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#fafafa 0%|#ebebeb 100%” background_color_gradient_start=”#fafafa” background_color_gradient_end=”#ebebeb” custom_padding=”50px|0px|50px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/Storynomics-Front-Spine.gif” alt=”STORYNOMICS Book Cover” title_text=”STORYNOMICS: Story-Driven Marketing in the Post-Advertising World” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”|on|” admin_label=”Product Shot – Front & Spine” _builder_version=”4.16″ max_width=”73%” max_width_tablet=”50%” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||” custom_padding=”0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”H2″ _builder_version=”4.16″ header_font=”PT Serif||||||||” header_2_font=”PT Serif||||||||” header_2_font_size=”30px” custom_margin=”||20px|” custom_padding=”|||” inline_fonts=”PT Serif” global_colors_info=”{}”]<\/p>\n

Dramatize<\/strong> Your Data.<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Excerpt” _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”16px” custom_margin=”||20px|” custom_padding=”|||” inline_fonts=”PT Serif” global_colors_info=”{}”]<\/p>\n

Data is what <\/em>is. <\/strong>Story is how and why what is, <\/em>is.<\/strong> Story fits the human mind. It’s how the mind absorbs, sorts and structures reality. If you cannot see the world in story form, you cannot tell the story. You have to change the way you think, stop thinking things linearly, as in numbers and data, but think vertically in all layers. And from that context find the protagonist’s point of view and values.<\/em><\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#f6a704 0%|rgba(246,167,4,0) 100%” background_color_gradient_start=”#f6a704″ background_color_gradient_end=”rgba(246,167,4,0)” max_width=”50%” module_alignment=”center” height=”3px” custom_margin=”40px||40px|” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Raleway||||||||” global_colors_info=”{}”]<\/p>\n

In STORYNOMICS<\/em>, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.<\/p>\n

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Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS<\/em> demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS<\/em> provides the answer.<\/p>\n

[\/et_pb_text][et_pb_code admin_label=”Buttons” _builder_version=”4.17.4″ animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”90%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<\/p>\n<\/p>\n<\/p>\n
Read a Sample<\/a><\/td>\n

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Buy Now<\/a><\/td>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”samples” _builder_version=”4.16″ custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|on|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 0%|#fafafa 100%” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#fafafa” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”PT Serif||||||||” header_text_align=”center” header_2_font=”PT Serif||||||||” header_2_font_size=”30px” text_orientation=”center” custom_margin=”|||” custom_padding=”40px|||” global_colors_info=”{}”]<\/p>\n

Read<\/h2>\n

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Listen<\/h2>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#f6a704 0%|rgba(246,167,4,0) 100%” background_color_gradient_start=”#f6a704″ background_color_gradient_end=”rgba(246,167,4,0)” max_width=”50%” module_alignment=”center” height=”3px” custom_margin=”10px||50px|” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 0%|#fafafa 100%” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#fafafa” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”PT Serif||||||||” header_text_align=”center” header_2_font=”PT Serif||||||||” header_2_font_size=”30px” text_orientation=”center” custom_margin=”|||” custom_padding=”40px|||” global_colors_info=”{}”]<\/p>\n

Read or<\/strong> Listen<\/h2>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#f6a704 0%|rgba(246,167,4,0) 100%” background_color_gradient_start=”#f6a704″ background_color_gradient_end=”rgba(246,167,4,0)” max_width=”50%” module_alignment=”center” height=”3px” custom_margin=”10px||50px|” custom_padding=”|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ background_color=”#abd93e” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”rgba(255,255,255,0.4) 0%|#abd93e 100%” background_color_gradient_start=”rgba(255,255,255,0.4)” background_color_gradient_end=”#abd93e” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mckeestory.com\/wp-content\/uploads\/2018\/04\/book-storynomics-small.png” alt=”STORYNOMICS Book Cover” title_text=”Preview Robert McKee\u2019s book STORYNOMICS” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image – Book” _builder_version=”4.16″ max_width=”80%” module_alignment=”center” custom_padding=”40px|40px|0px|40px” global_colors_info=”{}”][\/et_pb_image][et_pb_code admin_label=”Button – Book” _builder_version=”4.17.4″ max_width=”80%” module_alignment=”center” animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”90%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<\/p>\n<\/p>\n<\/p>\n
Book<\/strong> Preview<\/a> <\/td>\n

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Kindle<\/strong> Preview<\/a><\/td>\n

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Audiobook<\/strong> Preview<\/a><\/td>\n

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Coming Soon<\/a><\/td>\n

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Don’t Interrupt. Entertain.<\/strong>\u2122<\/h2>\n

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Take a Look Inside!<\/strong><\/a><\/td>\n

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STORYNOMICS\u2122 Story-Driven Marketing in the Post-Advertising World STORYNOMICS is based on the most in-demand seminar offered by the legendary story master. Robert McKee translates the lessons of storytelling in business into economic and leadership success, equipping you to use your story talent in the corporate world. What Business Leaders Are Saying About STORYNOMICS “McKee is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-11104","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/11104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=11104"}],"version-history":[{"count":2,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/11104\/revisions"}],"predecessor-version":[{"id":15474,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/11104\/revisions\/15474"}],"up":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/10554"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=11104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}