{"id":14557,"date":"2021-03-11T10:25:27","date_gmt":"2021-03-11T10:25:27","guid":{"rendered":"https:\/\/mckeestory.com\/?page_id=14557"},"modified":"2022-08-04T11:42:45","modified_gmt":"2022-08-04T11:42:45","slug":"character","status":"publish","type":"page","link":"https:\/\/mckeestory.com\/books\/character\/","title":{"rendered":"CHARACTER: The Art of Role and Cast Design for Page, Stage, and Screen"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;rgba(224,43,32,0.54) 0%|#111111 100%&#8221; background_color_gradient_start=&#8221;rgba(224,43,32,0.54)&#8221; background_color_gradient_end=&#8221;#111111&#8243; custom_padding=&#8221;57.59375px|0px|57.59375px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;H1&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Asap Condensed||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_2_text_color=&#8221;#ebebeb&#8221; header_2_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width_tablet=&#8221;99%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>CHARACTER<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;H2&#8243; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Raleway||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_color=&#8221;#ebebeb&#8221; header_2_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Art of Role and Cast Design<br \/> for Page, Stage, and Screen<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/mckeestory.com\/wp-content\/uploads\/2021\/03\/character-front-flat.png&#8221; alt=&#8221;STORY Book Cover&#8221; title_text=&#8221;character-front-flat&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Product Shot &#8211; Front Flat&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-20px|||-70px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|||-80px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ebebeb&#8221; header_2_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>The long-awaited third volume of Robert McKee\u2019s trilogy on the art\u00a0of fiction is now available to purchase from all major bookstores!<br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Buttons&#8221; _builder_version=&#8221;4.17.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<table class=\"button-bar\"><!-- [et_pb_line_break_holder] --><\/p>\n<tbody><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td class=\"button yellow dark external\"><!-- Story: Hardcover \/ Softcover Links --><a href=\"https:\/\/amzn.to\/3OXQc6b\">Amazon<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td class=\"button external\"><a href=\"https:\/\/www.twelvebooks.com\/titles\/robert-mckee\/character\/9781455591954\/\">Other Retailers<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<p><!-- [et_pb_line_break_holder] --><\/table>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/mckeestory.com\/wp-content\/uploads\/2021\/03\/character-front-flat.png&#8221; alt=&#8221;STORY Book Cover&#8221; title_text=&#8221;character-front-flat&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|&#8221; admin_label=&#8221;Product Shot &#8211; Front Flat&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-20px|||&#8221; custom_padding=&#8221;|||&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;learn-more&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#fafafa 0%|#ebebeb 100%&#8221; background_color_gradient_start=&#8221;#fafafa&#8221; background_color_gradient_end=&#8221;#ebebeb&#8221; custom_padding=&#8221;50px|0px|50px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/mckeestory.com\/wp-content\/uploads\/2021\/03\/character-front-spine.gif&#8221; alt=&#8221;STORY Book Cover&#8221; title_text=&#8221;CHARACTER: The Art of Role and Cast Design for Page, Stage, and Screen&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Product Shot &#8211; Front &#038; Spine&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;73%&#8221; max_width_tablet=&#8221;50%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;H1&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;PT Serif||||||||&#8221; header_2_font=&#8221;PT Serif||||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;|||&#8221; inline_fonts=&#8221;PT Serif&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The <strong>Revelation<\/strong> of Character.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Excerpt&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;|||&#8221; inline_fonts=&#8221;PT Serif&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"page\" title=\"Page 104\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><em>People are <strong>not<\/strong> what they appear to be. A hidden nature waits concealed behind a facade of traits. No matter what they say, no matter how they comport themselves, the only way we ever come to know characters in depth is through their choices under pressure.\u00a0This revelation of deep character is fundamental\u2014major characters cannot be at heart what they seem to be at face. The writer\u2019s task is to structure story events and design the supporting cast to draw out the character\u2019s <strong>true<\/strong> nature.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#f6a704 0%|rgba(246,167,4,0) 100%&#8221; background_color_gradient_start=&#8221;#f6a704&#8243; background_color_gradient_end=&#8221;rgba(246,167,4,0)&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;3px&#8221; custom_margin=&#8221;40px||40px|&#8221; mix_blend_mode=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Raleway||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>Following up his bestselling writers\u2019 guide <\/span><span><em>STORY<\/em>\u00a0<\/span><span>and his inspiring exploration of the art of verbal action in <em>DIALOGUE<\/em><\/span><span>, the most sought-after expert in the field of storytelling brings his insights to the creation of compelling characters and the design of their surrounding casts.<\/span><\/p>\n<p><span><em>CHARACTER<\/em> explores the universe of character and cast design: the dimensionality, complexity, and arcing of a protagonist, as well as the invention of orbiting major characters, all encircled by a cast of service and supporting roles.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Buttons&#8221; _builder_version=&#8221;4.17.4&#8243; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;9%&#8221; animation_starting_opacity=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<table class=\"button-bar\"><!-- [et_pb_line_break_holder] --><\/p>\n<tbody><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td class=\"button yellow dark external\"><!-- Story: Hardcover \/ Softcover Links --><a href=\"https:\/\/amzn.to\/3OXQc6b\">Amazon<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td class=\"button external\"><a href=\"https:\/\/www.twelvebooks.com\/titles\/robert-mckee\/character\/9781455591954\/\">Other Retailers<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<p><!-- [et_pb_line_break_holder] --><\/table>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHARACTERThe Art of Role and Cast Design for Page, Stage, and Screen The long-awaited third volume of Robert McKee\u2019s trilogy on the art\u00a0of fiction is now available to purchase from all major bookstores! The Revelation of Character. People are not what they appear to be. A hidden nature waits concealed behind a facade of traits. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-14557","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/14557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=14557"}],"version-history":[{"count":2,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/14557\/revisions"}],"predecessor-version":[{"id":15460,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/14557\/revisions\/15460"}],"up":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/pages\/10554"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=14557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}