{"id":643,"date":"2014-07-08T09:55:46","date_gmt":"2014-07-08T09:55:46","guid":{"rendered":"http:\/\/mckeestory.wordpress.com\/?p=429"},"modified":"2014-07-08T09:55:46","modified_gmt":"2014-07-08T09:55:46","slug":"how-does-story-relate-to-business","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/how-does-story-relate-to-business\/","title":{"rendered":"How Does Story Relate to Business?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FmP_SAJ954I?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Robert McKee has taught Story-in-Business all over the world. This quick clip from Brazil hints at some of the content of his one-day seminar.<br \/>\n&nbsp;<\/p>\n<div class='one_half'>\n\t\t\t\t\t<h4>Six Classic Errors in Business Story<\/h4>\n<ol>\n<li>Telling your story from the company&#8217;s view.<\/li>\n<li>Talking to the customer in the third person.<\/li>\n<li>Avoiding reality as way too &#8220;heavy&#8221;.<\/li>\n<li>Creating a gratuitious feel-good factor.<\/li>\n<li>Avoiding exact detail in the search for universality.<\/li>\n<li>Calling rhetorical exercises &#8220;stories&#8221; when they are only directed at the mental processes.<\/li>\n<\/ol>\n\t\t\t\t<\/div>\n<div class='one_half et_column_last'>\n\t\t\t\t\t<h4>Featured Article<\/h4>\n<p><a title=\"Robert McKee on Storytelling That Moves People\" href=\"http:\/\/hbr.org\/web\/special-collections\/insight\/communication\/storytelling-that-moves-people\" target=\"_blank\">Harvard Business Review: &#8220;Robert McKee on Storytelling That Moves People&#8221;<\/a><\/p>\n<p>Why is persuasion so difficult, and what can you do to set people on fire? In search of answers to those questions, HBR senior editor Bronwyn Fryer paid a visit to Robert McKee, the world&#8217;s best-known and most respected screenwriting lecturer.\n\t\t\t\t<\/div><div class='clear'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Robert McKee has taught Story-in-Business all over the world. This quick clip from Brazil hints at some of the content of his one-day seminar. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-video","hentry","category-business","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}