{"id":647,"date":"2014-08-05T09:55:29","date_gmt":"2014-08-05T09:55:29","guid":{"rendered":"http:\/\/mckeestory.wordpress.com\/?p=451"},"modified":"2014-08-05T09:55:29","modified_gmt":"2014-08-05T09:55:29","slug":"where-is-the-power-in-powerpoint","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/where-is-the-power-in-powerpoint\/","title":{"rendered":"Where is the Power in PowerPoint?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XSwaMhj8RsQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>PowerPoint vs. Story: Who wins, and why? What is your reaction when someone says they want to show you a PowerPoint presentation? What is your reaction when someone says they want to tell you a story? We thought so. Robert McKee explains why these approaches feel so different.<br \/>\n&nbsp;<\/p>\n<div class='one_half'>\n\t\t\t\t\t<h4>Quotes of the Week<\/h4>\n<blockquote><p><span class=\"Apple-style-span\">&#8220;Entrepreneurs tell a future story, a prophecy that we feel will definitely come true.&#8221;<\/span><\/p>\n<p><strong>&#8211;\u00a0Robert McKee<\/strong><\/p><\/blockquote>\n<blockquote><p>&#8220;You cannot <em>bore<\/em> people into buying your product, you can only <em>interest<\/em> them in buying it. You cannot save souls in an empty church.&#8221;<\/p>\n<p><strong>&#8211; David Ogilvy<\/strong><\/p><\/blockquote>\n<blockquote><p>&#8220;Data is meaningless until interpreted in story form. Stories radiate the deeply felt meanings that equip entrepreneurs to sell ideas, manufacturers to sell products, providers to sell services. The executive must overcome resistance to story and learn how to use it.&#8221;<\/p>\n<p><strong>&#8211; Robert McKee<\/strong><\/p><\/blockquote>\n\t\t\t\t<\/div><div class='one_half et_column_last'>\n\t\t\t\t\t<h4>Featured Article<\/h4>\n<p><a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/2\/b39b4b62-d9bc-11e3-b3e3-00144feabdc0.html#axzz32ibpJBFY\" target=\"_blank\">&#8220;Beware Greeks Bearing Myths&#8221;<\/a><\/p>\n<p>According to Harry Eyres of the Financial Times,\u00a0&#8220;The ancient Greeks were not primitive at all &#8211; they knew exactly what they were doing.&#8221;\n\t\t\t\t<\/div><div class='clear'><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PowerPoint vs. Story: Who wins, and why? What is your reaction when someone says they want to show you a PowerPoint presentation? What is your reaction when someone says they want to tell you a story? We thought so. Robert McKee explains why these approaches feel so different. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47],"tags":[53,48,29,26,50,52],"class_list":["post-647","post","type-post","status-publish","format-video","hentry","category-lessons","tag-commercial-success","tag-qa","tag-robert-mckee","tag-story-2","tag-storylogue","tag-youtube","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}