{"id":7581,"date":"2014-06-10T03:00:22","date_gmt":"2014-06-10T03:00:22","guid":{"rendered":"http:\/\/mckeestory.wordpress.com\/?p=407"},"modified":"2014-06-10T03:00:22","modified_gmt":"2014-06-10T03:00:22","slug":"how-do-i-pitch-a-new-venture-using-story","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/how-do-i-pitch-a-new-venture-using-story\/","title":{"rendered":"How Do I Pitch a New Venture Using Story?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vixr7Y3sQ1g?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Everyone loves an underdog. Robert McKee explains the problem with traditional business pitches, and the advantages of demonstrating the challenges you face.<br \/>\n&nbsp;<\/p>\n<div class='one_half'>\n\t\t\t\t\t<h4>Quotes of the Week\u00a0<\/h4>\n<blockquote><p>&#8220;Business is a combination of war and sport.&#8221;<\/p>\n<p><strong>&#8211; Andre Maurois<\/strong><\/p><\/blockquote>\n<blockquote><p>&#8220;Once upon a time you went to war with products and services. Today, the stories we tell or fail to tell determine our destinies.&#8221;<\/p>\n<p><strong>&#8211; James McCabe<\/strong><\/p><\/blockquote>\n\t\t\t\t<\/div><div class='one_half et_column_last'>\n\t\t\t\t\t<h4>Featured Article<\/h4>\n<p><a href=\"http:\/\/blogs.hbr.org\/2014\/03\/the-irresistible-power-of-storytelling-as-a-strategic-business-tool\/\" target=\"_blank\">The Irresistible Power of Storytelling as a Strategic Business Tool<\/a><\/p>\n<p>Research on the year&#8217;s most effective Superbowl Ad shows how classical storytelling techniques can inspire action in a way that data analysis alone cannot.\n\t\t\t\t<\/div><div class='clear'><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone loves an underdog. Robert McKee explains the problem with traditional business pitches, and the advantages of demonstrating the challenges you face. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[48,26,52],"class_list":["post-7581","post","type-post","status-publish","format-video","hentry","category-business","tag-qa","tag-story-2","tag-youtube","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/7581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=7581"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/7581\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=7581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=7581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=7581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}