{"id":7590,"date":"2014-10-28T09:48:46","date_gmt":"2014-10-28T09:48:46","guid":{"rendered":"http:\/\/obrown.ca\/?p=1703"},"modified":"2014-10-28T09:48:46","modified_gmt":"2014-10-28T09:48:46","slug":"how-does-story-affect-life","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/how-does-story-affect-life\/","title":{"rendered":"How Does Story Affect Life?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/12793139\" width=\"640\" height=\"360\" frameborder=\"0\" title=\"Legendary Writing Teacher Robert McKee at Thinking Digital\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>If you wish to understand the Primacy of Story &#8211; why story is essential to human motivation and decision-making &#8211; Robert McKee will get you started in this in-depth presentation for Thinking Digital.<br \/>\n&nbsp;<\/p>\n<div class='one_half'>\n\t\t\t\t\t<h4>Quotes of the Week<\/h4>\n<blockquote><p>&#8220;The Business story is designed to trigger the listener to take an effective action. If it doesn&#8217;t, the story fails.\u201d<\/p>\n<p><strong>&#8211; Robert McKee<\/strong><\/p><\/blockquote>\n<blockquote><p>&#8220;Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves.\u201d<\/p>\n<p><strong>&#8211; Robert McKee<\/strong><\/p><\/blockquote>\n<blockquote><p>&#8220;Once upon a time you went to war with products and services. Today, the stories we tell or fail to tell determine our destinies.\u201d<\/p>\n<p><strong>&#8211;\u00a0James McCabe<\/strong><\/p><\/blockquote>\n\t\t\t\t<\/div><div class='one_half et_column_last'>\n\t\t\t\t\t\n\t\t\t\t<\/div><div class='clear'><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you wish to understand the Primacy of Story &#8211; why story is essential to human motivation and decision-making &#8211; Robert McKee will get you started in this in-depth presentation for Thinking Digital. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-7590","post","type-post","status-publish","format-video","hentry","category-business","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/7590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=7590"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/7590\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=7590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=7590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=7590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}