{"id":8168,"date":"2015-06-23T09:55:33","date_gmt":"2015-06-23T13:55:33","guid":{"rendered":"http:\/\/mckeestory.com\/?p=8168"},"modified":"2015-06-23T05:28:19","modified_gmt":"2015-06-23T09:28:19","slug":"is-it-possible-to-bring-storytelling-into-marketing","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/is-it-possible-to-bring-storytelling-into-marketing\/","title":{"rendered":"Is It Possible to Bring Storytelling Into Marketing?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3Hx3Z2RzRW8?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Is it possible to bring storytelling into marketing or would it be too complex? Robert McKee explains the difference between traditional marketing and marketing using story.  <\/p>\n<p>&nbsp;<\/p>\n<h4>Quotes of the Week<\/h4>\n<blockquote><p>&#8220;Storytelling is the most powerful way to put ideas into the world today.&#8221;<\/p>\n<p><strong>&#8211; Robert McKee<\/strong>\n<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>&#8220;Stories are the secret reservoir of values: change the stories individuals and nations live by and tell themselves, and you change the individuals and nations.&#8221;<\/p>\n<p><strong>&#8211; Ben Okri<\/strong>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Is it possible to bring storytelling into marketing or would it be too complex? Robert McKee explains the difference between traditional marketing and marketing using story. &nbsp; Quotes of the Week &#8220;Storytelling is the most powerful way to put ideas into the world today.&#8221; &#8211; Robert McKee &nbsp; &#8220;Stories are the secret reservoir of values: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-video","hentry","category-business","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=8168"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8168\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=8168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}