{"id":8187,"date":"2015-07-21T09:55:56","date_gmt":"2015-07-21T13:55:56","guid":{"rendered":"http:\/\/mckeestory.com\/?p=8187"},"modified":"2015-07-21T03:42:39","modified_gmt":"2015-07-21T07:42:39","slug":"what-makes-business-leaders-buy-into-the-concept-of-storytelling","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/what-makes-business-leaders-buy-into-the-concept-of-storytelling\/","title":{"rendered":"What Makes Business Leaders Buy Into the Concept of Storytelling?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iyJeyVyIQAs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Robert McKee provides insights into how our brains respond to story, and details his approach with business leaders.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h4>Quotes of the Week<\/h4>\n<blockquote><p>&#8220;The engineers of the future will be poets.&#8221;<\/p>\n<p><strong>&#8211; Terence McKenna<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>&#8220;Over the years I have become convinced that we learn best\u2014and change\u2014from hearing stories that strike a chord within us\u2026 Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.&#8221;<\/p>\n<p><strong>&#8211; John Kotter<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Robert McKee provides insights into how our brains respond to story, and details his approach with business leaders.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-8187","post","type-post","status-publish","format-video","hentry","category-business","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=8187"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8187\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=8187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=8187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=8187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}