{"id":8450,"date":"2015-08-18T09:54:46","date_gmt":"2015-08-18T13:54:46","guid":{"rendered":"http:\/\/mckeestory.com\/?p=8450"},"modified":"2015-08-18T05:37:49","modified_gmt":"2015-08-18T09:37:49","slug":"why-smart-companies-embrace-the-negative","status":"publish","type":"post","link":"https:\/\/mckeestory.com\/why-smart-companies-embrace-the-negative\/","title":{"rendered":"Why Smart Companies Embrace the Negative"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/116030230\" width=\"1080\" height=\"608\" frameborder=\"0\" title=\"Minuto McKee - Epis&oacute;dio 1 - O Lado Negativo\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>Why is the negative so important in Storynomics&trade;? Robert McKee explains to The PLOT Company why we should <em>never<\/em> avoid the negative in storytelling.<\/p>\n<p>&nbsp;<\/p>\n<h4>Quotes of the Week<\/h4>\n<blockquote><p>\n&#8220;A story has no beginning or end: arbitrarily one chooses that moment of experience from which to look back or from which to look ahead.&#8221;<br \/>\n&nbsp;<br \/>\n<strong>&#8211; Graham Greene<\/strong>\n<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>\n&#8220;Every great story seems to begin with a snake.&#8221;<br \/>\n&nbsp;<br \/>\n<strong>&#8211; Nicolas Cage<\/strong>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Why is the negative so important in Storynomics&trade;? Robert McKee explains to The PLOT Company why we should never avoid the negative in storytelling. &nbsp; Quotes of the Week &#8220;A story has no beginning or end: arbitrarily one chooses that moment of experience from which to look back or from which to look ahead.&#8221; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-8450","post","type-post","status-publish","format-video","hentry","category-business","post_format-post-format-video"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:attachment":[{"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckeestory.com\/wp-json\/wp\/v2\/tags?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}